Are you a Leader?

As the situations are maintained by equilibrium between forces that drive change and resist change, for change to happen driving forces must be stronger than resisting forces. Changing an overall organizational culture in a short time of period is a big challenge for any company. As it impact company with positive effects as well as negative effects. Managing all the negative effects is the main challenge that company faces on achieving goals as managing negative effects might cause for additional costs, time consuming and work load.  Success of any changing process is mainly depend on the team who is about to control all the changing processes. Apart from that, the attitudes and the commitment of the employees will also impact for making the changing process success. To be a success in each and every process, companies must have a clear identified vision and goals and also that information must be communicated for all the employees. It enables all the employees to be updated

Strategic  management is “a set of activities directed at an organization’s resources human, financial, physical, and information) with the aim of achieving organizational goals in an efficient and effective manner” (Murphy, 2017).    Strategic leadership is “a set of processes used to get members of the organization to work together to advance the interest of the organization” (Griffin, 1999). Table 1- Difference between strategic Management and Strategic leadership Strategic management plays a passive process which seeks to keep employees in line, but strategic leaders develop vision advancement by identifying the areas needed to be improved and develop clear systemic plans for company success. While both styles should be goal oriented, strategic leadership is more oriented than strategic management. Because managers know excising goals but will not actively strive to reach the goals in question but, leaders

Levis Strauss & Co is a privately owned American Denim clothing company, founded in 1853 by Levis Strauss. Its most spectacular growth occurred after 1946 and still remains as the market leader as shown in below figure. But in 2003, Levis had bell-bottomed to $4.2 Billion and in 2012 Levis have dropped off the list of top quin-tiles. Current executives stated that sticking into old fashion without adopting new fashion trends is the main reasoning for this decline. Figure 1 - Global market share of jean companies (Euromonitor International Fourtunre, 2016) 02. Models 2.1 P ESTEL Issa (2010) stated PESTEL is used to identify the macro-environmental factors that have an impact on the Company as below. This helps in the strategic planning and gaining the competitive edge over the other firms in denim industry.  Table 1- PESTEL Analysis of Levis Strauss Company (Author developed) According to above model, it can be analyzed; Levis have no strict politic